World Vision is more than fundraising

May 26th, 2009 • 2 comments Africa, Aid, Personal
Tags: Aid, aid agency, donor, fundraising, marketing, world vision

I was almost run over by a white World Vision SUV today.

It came speeding at me from down a pot-holed, dirt road. My first encounter with the this side of the aid agency world.

Back home in Melbourne, we usually see aid agencies via their marketing machines. Glossy brochures, flashy websites, appeals for donations. In Tanzania, I’ve been able to get a small insight into another perspective – not aid agencies as marketers, but as social welfare agencies.

I haven’t seen any advertisements for sponsorships or donations, or seen any tele-thons, but I have heard one 12 year old boy talk about how great his Canadian sponsors were because it meant he could go to school and maybe study law one day.

I’m not sure that this means much beyond being my anecdotal experience of living outside of a ‘donor country’, and it certainly isn’t enough to change my views, for example, against traditional child sponsorship, but I found it encouraging, especially given how maligned aid agencies are and how easy it is to find fault with them.

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