The scary power of marketing
August 30th, 2007 • Economics, Media
Fascinating, but scary article at Get Rich Slowly, about the insidious power of marketing. Even if you try to avoid it and tell yourself you don’t believe it, it’s your subconscious that gets you in the end! See also.
“When Del Monte took the peaches out of the tin and put them in a glass container, people said, ‘Ahh, this is something like my grandmother used to make.’ People say peaches taste better when they come in a glass jar.
It’s just like ice cream in a cylindrical container as opposed to a rectangular package. People expect it’s going to taste better and are willing to pay five, ten cents more — just on the strength of the package.”
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